Benziger Family Winery Essay

In the case of the Benziger Family Winery, is being approach with the decision of whether or not Chris Benziger should expend in an ISO 14000 certification. The answer is yes, he should wage the certification in an attempt to settle his k todayledge that his guild already has close being environment eachy friendly. This testament fix his position on the grocery as a leader in fuddle industry. In pursuing the certification, he go forth in addition educate other growers on the importance of a strong environmental management system. This leave alone make them wish to take those same steps to suspensor promote their channel to be much like him.By getting the ISO this willing further support his environmental policy that he strongly applies to the daily routines for sh argon the familiarity conserve resources and prevent pollution. He is already advised by the Sonoma County jet-propelled plane Business Program (SCGBP) and is in beat environmental compliance. As pa rt of this compliance, the drinkry has saved over 2 jillion gallons of water per year through recycle all wastewater. They reduced solid wastes as vigorous as energy toll due to the construction of a wine cave built in the hillside which asseverate temperature cool enough to prevent them from apply electricity to cool.The Gap analysis is the semiformal study behind what the business is soon doing and where they want to be in the future. This elbow room the need for continuous improvement is incumbent in promoting the best possible outcomes for the partnership goals. The gap analysis identifies the gaps from what the company is doing now to what they would be doing should they utilize additive resources to dish out improve the companys outputs. By documenting what they draw through in the past, this will show what other requirements atomic number 18 necessary to be put in key in an attempt to maximize the companys capabilities.This may involve benchmarking as wel l. In this case the vintner shortly has annual tax incomes of closely 15 million. They be striving to launch a spick-and-span brand, Tribute that would be selling in the $50-$60 range at nearly 4000 cases per year. They would alike like their exports to increase from about 10% of sales to 20%. For Benziger, this analysis can be done at an operational level since all of his employees ar well-trained on the companys environmentally friendly efforts and are shared with guests of the winery to promote the business.This is an opportunity for Benziger to bring his disposition to a high point and kick the bucket towards his goal for being a initiative leader in the wine industry. Since the U.S. market is very competitive this would make him rack out since very some U.S. wineries score their ISO 14000 certification. He could enter more markets that its consumers are sensitive to environmental products and continue expanding his business to other countries.It is stated that beco ming certified with the ISO 14000 is expensive. This is an investment that will pay for itself in the future. There will be revenue increases by becoming more inviting to consumers who support the environmentally safe achievement process. The ISO 14000 is an attempt to develop a widely accepted, uniform approach to certify that Benzigers EMS is the best way to run a business for long term nest egg and making a positive theatrical role to the environment.In exhibit 40.4 it shows the EMS Gap Analysis and explains what policies and procedures the Benziger may or may not relieve oneself in crop. It explains that he does lose an environmental policy in place and that he has conducted an analysis of the impact that it has on the environment. When it comes to legal requirements, they do not have a procedure in place. This is the office of the Ranch managing director and it has not been done yet. He has covered all of his objectives and has launch a well-written program to achiev e those objectives. He has very good structured at bottom the winery and has delegated responsibilities to each of the family members as well as their other employees. However no roles have been defined and documented yet.It is also noted that there is need for additional readiness on EMS aspects. The Ranch manager seems to need assistance with organization of training and documentation as well. Although they are on the right track he need to en sure enough that they are taking all the necessary steps to continue the company professionally and in an organized fashion. erstwhile the ranch manager has assigned ad hoc roles and tasks to certain team members it will not be all on him to keep the EMS running properly it will flummox a part of the way they do business.The last part of the divulge 40.4 shows some(prenominal) things that they need to improve on. There is no documentation for anything the company does. He need to be able to show records of his feed to be environmen tally sensitive. Several of the drafts have been started but none have been completed. It also states that there needs to be a regular review ensuring that the EMS is suitable and effective.Exhibit 40.5 is the Benziger Family Winery Environmental Policy. In par to Exhibit 40.4, the policy states the steps they are willing to take to make sure the winery is an environmentally safe and sustainable business. However, when each of the bullets are broken dump into a series of questions as they are in Exhibit 40.4, they are not satisfying all of their own expectations. It seems as though they have a few small improvements to make that seem as though are they are not too time consuming. Once each of these steps has been achieved, they are well on their way to being more successful and more organized. If the proper steps are taken to correct the small issues on-hand, the neighboring step for the Benziger Winery is to pursue the ISO 14000 certification. This will set the bar for how othe r wineries should be run and help the company operate one of the top U.S. wine distributors.